The problem in this research is wheather location factor with indicator is distance between and access,price with indicator is prices and discount, product with indicator is variety and mark, inventory and deversification, facility with indicator is shopping room, lay out, and parking room, service with indicator is convidential, capability and safety influece the buy decision for dress in Vida Swalayan at Surabaya. ANALISA PENGARUH FAKTOR PENDAPATAN PERKAPITA HARGA KENDARAAN BERMOTOR DAN JUMLAH PENDUDUK MEMPENGARUHI PERMINTAAN KENDARAAN BERMOTOR KOTA SURABAYAīudi Prayitno Fakultas Ekonomi Universitas Wijaya Kusuma Surabaya Indonesia
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